Myer : celebrating 100 years of fashion' commemorates Myer's enduring focus on fashion for more than a century. During every stage of its history, Myer has registered a fashion first; be this in the open display of goods on counters, the introduction of designer imports, the development of a range for teenagers, bringing Dior's 'New Look' to Australia or in the launches of its trusted private label brands. This story of Myer fashion is also told pictorially and traces how hemlines have gone up and come down, corsets have disappeared and reappeared and technological advances have seen fabrics flatter the female form today more than ever before.